AdSense Revenue Calculator
Estimate what your website could earn from AdSense. Enter your monthly page views, the click-through rate and the average cost per click to see a rough monthly revenue figure.
The share of page views that produce an ad click. Typical display CTR is around 0.5-2%.
What advertisers pay per click in your niche. Finance and legal niches pay far more than general entertainment.
Your result will appear here
Your estimated AdSense revenue
Rough estimate only: revenue = page views × CTR × CPC. Real RPM varies widely by niche, country, ad placement and season, so treat this as a planning figure, not a guarantee.
How to use
- Enter your monthly page views from your analytics.
- Add your click-through rate and average cost per click — use your AdSense reports if you have them.
- Click Estimate Revenue to see your estimated monthly and yearly earnings.
Frequently asked questions
What is RPM in AdSense?
RPM is revenue per 1,000 impressions (page views). It combines CTR and CPC into one number, so it is the easiest way to compare earnings between sites and niches.
Why do earnings vary so much between sites?
Advertisers pay very different amounts per click by niche and country. A finance or legal site can earn ten times the RPM of a general entertainment site with the same traffic.
What is a good CTR for display ads?
For typical display ads, a CTR of 0.5-2% is normal. Placement matters — ads above the fold and inside content usually perform better than sidebar ads.
Is this revenue guaranteed?
No. This is a rough estimate from three inputs. Real earnings also depend on ad fill rate, viewability, seasonality (Q4 is usually strongest) and Google's revenue share.